nice to
merch
you
MERCH TAILORED TO YOUR NEEDS
✦
MERCH TAILORED TO YOUR NEEDS ✦
meet nice to merch you
Merchandise people want to buy: designed around your brand, your audience, and the culture.
BRAND, CULTURE
& REVENUE
Tailored merchandise focused on branding and sales:
NTMY understands what people want.
Then builds merch they will buy, wear, and keep.
for venues, artists, & creators
bars & music venues
YOU SEE THE LINE AT THE ARTIST’S MERCH TABLE.
IT DOESN’T HAVE TO STOP THERE.
YOUR VENUE HAS A CROWD THAT SHOWS UP FOR IT TOO.
GIVE THEM A MEMENTO TO TAKE HOME.
ARTISTS & CREATORS
YOU’VE BUILT AN AUDIENCE AROUND YOUR POINT OF VIEW.
NTMY BUILDS PRODUCTS THAT ARE AN EXTENSION OF YOUR WORK.
LET YOUR FANS SHOW THEIR SUPPORT.
MERCH MADE TO SELL
✦
MERCH MADE TO SELL ✦
vini muniz
BEFORE BUILDING NICE TO MERCH YOU, I SPENT A DECADE IN RETAIL AND FASHION RUNNING PORTFOLIOS, NEGOTIATING WITH GLOBAL SUPPLIERS, AND DECIDING WHAT GETS BOUGHT, IN WHAT QUANTITY, AND AT WHAT MARGIN.
I LEARNED WHAT MAKES A PRODUCT SELL AND WHAT MAKES IT SIT IN BOXES.
MOST MERCH FAILS BEFORE IT'S EVEN PRODUCED: WRONG PRODUCT, WRONG AUDIENCE, WRONG PRICE POINT.
NICE TO MERCH YOU FIXES THAT.
Merch in number$
The extra revenue you might be sleeping on.
$18B
Live music market revenue.
That includes, tickets, VIP & hospitality and sponsorship.
Source: Mordor Intelligence, US Live Music Market Report
$27B
Branded merch revenue in the US.
That market is 50% bigger than live music alone.
Source: PPAI, 2025 U.S. Distributor Sales Volume Estimate
23%
Of concert goers buy merch.
Source: atVenu, 2025 Fan Spending Report
$64
Average spend
Source: atVenu, 2025 Fan Spending Report
2
Items per purchase
Source: atVenu, 2025 Fan Spending Report
Top Selling Items:
T-shirts Avg price $ 37
Hoodies Avg price $ 70
Hats Avg price $ 35
Source: atVenu, 2025 Fan Spending Report
But there’s more…
The sale is only half of the story: every other ad channel charges you by the view.
Merch is the one your audience pays you to wear (and we make sure you get a healthy margin on it).
#1
Merch is the most liked ad format.
Above TV and digital.
76%
of people are more likely to buy from you
after getting your merch.
Lorem Ipsum
9,000+
impressions from a branded
hoodie during it’s lifetime
Source: atVenu, 2025 Fan Spending Report
